In 2022, our country saw the inflation rate peak to 9.1%. Overall, 2022 averaged at 6.5% which is still three times the Federal governments target of just 2%. Americans across the country felt the hardships of inflation as they witnessed food and gas prices soaring into alarming prices. In the salon industry, prices also increased for both services and products. However, this increase did not hinder the upward growth of the industry. The beauty industry market continued to rise and is anticipated to continue rising by at least 6.85% for the next 3 years. Studies showed that factors such as the Lipstick Effect played a key role in keeping the industry afloat despite the economical struggles. Generation Z and Millennials also contributed to the growth with their trending interests in health, wellness, and cosmetics. Read more about these phenomena on our blog entries, The Lipstick Effect and Beauty Demands from Millennials and Generation Z . The Mimosa Salon Suites franchise experienced little to no conflict from the recession and ironically was able to provide support to struggling entrepreneurs. Our suites are highly competitive in the growing industry because they are low cost and high end. Our leasing fees compare to a salon booth yet are less expensive than other luxury suite franchises. Mimosa Salon Suites are on of a kind!

Mimosa’s story starts with Douglas Hauptman, a businessman who identified a problem in most markets: the inability of local stylists to bring their clients to a place that was both classy and affordable.

As of January 27 th , Mimosa Salon Suites has all studios leased with only one remaining! We are one step closer to our mission in creating one million square feet of hope for aspiring beauty professionals around the nation. We are leasing luxury studios to entrepreneurs looking to take advantage of the fastest growing industry in the world by opening their own business. The demand for beauty products and services has remained strong through the pandemic, recession, and inflation. Now is the time to invest in taking your professional skills to the next level by leasing with Mimosa Salon Suites! 

Maybe with another salon suite franchise, but not with Mimosa.

First, I can assure you that this article will not be about the product lipstick. The Lipstick Effect is a scientifically studied phenomenon relating economic hardship to people’s tendency to purchase items and services that enhance their appearance. Another significant detail in this theory is that the focus is not on high cost luxury goods such as expensive procedures or a diamond watch. The goods being referred to are low cost luxury goods. These include spendy hair and skins products, high end cosmetics, professional salon services, and so forth. In summary, it has been proven through economic studies that people spend more money on low cost luxury goods during times of national financial hardships. Many business investors have the possibility of recession weighing on their minds following the chaos caused by the pandemic and recent inflation. Mimosa Salon Suites would like to educate potential franchisees on the Lipstick Effect because it directly relates back to our franchise potential. The term Lipstick Effect first originated in 2007 by Estee Lauder. It was found that consumers were driven towards “pick me ups” when the economy was unstable. Experts reported that consuming small inexpensive luxury goods provided people with a sense of satisfaction that they were unable to buy in other ways during difficult periods of time. Even during the pandemic when masks were mandated, nail polish and perfume sales continued to rise while lipstick became virtually unnoticed. This is important to note because the name of the effect can bring too much conclusion on lipstick alone when the factor includes a broad spectrum of low-cost luxury goods and services. 

There’s no set standard that makes the perfect salon suite franchise owner.

Maybe with another salon suite franchise, but not with Mimosa.

While there is no exact method to calculate the success rate of franchise investments, a quick review of studies will prove it to be quite impressive! According to About.com, “Some studies show that franchises have a success rate of approximately 90 percent as compared to only about 15 percent for businesses that are started from the ground up. The increased probability of success usually far outweighs any initial franchise fee and nominal royalties that are paid monthly." In this article, we will discuss the benefits of franchising and why it has an attractive success rate. Benefits contribute to lessoning the potential risks that you could experience when diving into the goal of running your own business from scratch. We will also discuss how Mimosa Salon Suites integrates these benefits into our franchise opportunity. Franchising and entrepreneurship are both business investments but entirely different in their dynamics. To learn more about the difference between the two, please see our blog Franchising Versus Entrepreneurship.